The title of a web page appears a clickable link on a search engine results page (SERP). It has a very important role in on-page optimization. The title tag is chosen relvant to the context based on the relevancy of search phrases used in different search engines.
Meta Tag Optimization
The meta tags contain page description, keywords, author of the document, last modified, and other metadata a short description of what you focus on in a particular web page. We alter the meta data using competitive keywords to suit your services.
We provide your visitors with efficient page navigation. Also, we check for the anchor text in the links within your website and create suitable anchor text for both inbound and outbound links.
We rewrite and alter the URL structure of your website by using relevant keywords for a particular webpage an d redirect the existing links if required.
We optimize images on your website to make them more understandable to search engines. The meaning of the image and links are defined by the ALT attribute. The name of the image should also be more descriptive.
Content optimization comprises ananlyzing relevance of keywords, proximity between keywords and density of keyword. We optimize your content based on our analysis to generate traffic to your website.
We build link popularity by increasing the number of quality incoming links to your website. Websites with a higher link popularity are ranked higher by search engines.
Heading Tag Optimization
We place your keywords targeted by your content to increase their importance for search engines.
We suggest how your website can load faster. In addition we validate your website’s code against W3C standards.
Sitemap Creation and Submission
We submit your website to all the major search engines. We also check for errors in your HTML code, eliminate them to enable search engines to crawl your website easiy.
Since search engines can crawl all the links and information on your website, we use robots.txt to prevent the indexing of secure pages or unnecessary pages.
Anchor Text Optimization
Anchor text helps both search engines and users in better navigation of a website. During the On-page optimization process, we anchor text the links and internally optimize your website links for better ranking of keywords on search engines.
Keyword Research and Analysis
An essential process that comes under search engine optimization is keyword analysis. We analyze your business and products/services offered by to to determine the most suitable keywords to attract your target market segment.
Social Media Marketing
We use socail networking channels to promote your website or blog. By using social media to promote your products and services, we help in increasing traffic and generating leads. Our clients are backed up by a strong social media presence.
There are many directories available online for submission. We submit your website into a category that best first the services offered by you. We also use good keywords while submitting your website to directories.
We popularize our client’s website via social bookmarking. Social Book marking also adds to the number of incoming links. Relvant keyword rich tags are used for social book marking.